Why is Your Business a Failure?

If you’ve tried something new and experienced failure, it could be because you started at the wrong place.

You’ve put your heart and soul, and maybe all of your savings into this. And it’s on life-support. What went wrong?

Approaching a new venture can be scary, but it doesn’t have to be. Doing something new stirs up fears in all of us. Some of us are more prone to listen to those fears than others. When you pay a lot of attention to those fears, you unconsciously start expecting that you will experience failure.

Most of us don’t pay attention to our thoughts when we’re starting something new–and that’s a major mistake. Our thoughts and beliefs can make or break the best of propositions. What we hold in our minds deeply influences how we interpret our experiences. Consequently, your confidence in yourself is the key to a business success.

In learning a new language, for example, a person must be willing to make mistakes, speak at a child’s level, and generally let go of the expectation that we’ll know what we’re doing. Too often, I hear people say, “Oh I could never learn another language, it’s too hard!”

And that’s where the problem is: Learning a language can be challenging but if you believe you can’t learn it, you won’t. Your mind will constantly look for the ‘evidence’ of difficulty and highlight it. Pretty soon, your mind will have an arsenal of data and you’re convinced. 

This process is also why most entrepreneurs fail. Without awareness of where fears are likely to crop up, the new entrepreneur is likely to experience a cycle of fear, self-doubt, plunging confidence, and negative self-talk because the wins take a while. So how does one deal with this?

Anticipate your journey.

When we can envision what we want and consider what might happen, we can also see what obstacles might come up. Think about other ventures you’ve tried. Where did you get stuck? What did you do then?

By looking at your history and seeing the successes, you can successfully anticipate and plan for obstacles.

Check in with your doubts and fears.

Some people believe you shouldn’t give your fears any time. I disagree. By not acknowledging your fears or your doubts, you send them to the shadows where they have time to grow.

Do a reality check. Is this fear really likely to happen? Most people fear really big rejections and humiliations, not the small ones that we can take and keep going.

Keep a running list of your accomplishments.

We all have bad days. On one of those days, pull out this list and remind yourself why you’re doing this. Keep a list of testimonials you’ve gotten from happy clients. You can also keep a running list of compliments because we can never get enough of those!

By keeping these lists handy, you can keep the bad days from becoming bad weeks and diminish the self-doubts.

Believe you can.

Believing in one’s self is not as simple as people want to think. Developing a deep belief means you’ve accepted the inevitable ups and downs of life and entrepreneurship. Your belief in yourself is the result of developing self-awareness, understanding how you approach challenges and how much you want to accomplish something.

It means you see failures as learning opportunities, not evidence that you should quit. Believing in yourself means forging ahead when every part of you is screaming QUIT. It also means that you know that your venture is what you are meant to do.

This principals apply to a lot of what we do in life. And isn’t it nice to know there are ways we can tweak what we do to accomplish what we want?  And if you’re struggling with the challenges, find someone who can help you. 

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